Adam Rogers

Adam Rogers was a senior tech correspondent at Business Insider, covering science, technology, and culture.

A longtime science journalist, Adam wrote about how technological and economic trends play out in daily life. He wrote about how America can get back to building big infrastructure, and on the tech-capital-funded attempt to create a new city north of San Francisco. Adam's articles on how San Francisco and other cities could deal with the "doom loop" of the economic hangover from Covid and work-from-home won an SF Press Club Award. He often writes about how people integrate tech into their daily lives, or fail to — as with learning to cook with induction surfaces instead of gas flames, or the difficulties even tech-savvy older people often have with constantly-updated phones and laptops. Adam has also written about strange interactions between technology and the natural world, such as the possible influence of brain parasites on start-up culture and how a likely manufacturing error resulted in LED streetlights turning purple in cities across North America.

Adam also writes about the politics and philosophy of Silicon Valley, delving into the extensive canon of OpenAI boss Sam Altman, or example, or tying American tech's recent rightward shift to the thinking of the investor Peter Thiel.

Prior to joining Insider, Adam was a longtime editor and writer at Wired, where he wrote one of the most-read stories on the internet, explaining the science of why some people saw a dress in a photograph as blue and others saw it as white. He is the author of the 2014 New York Times bestseller Proof: The Science of Booze. Proof was also named a Best Science Book of 2014 by Amazon, Wired, the Guardian, and NBC, won the 2014 Gourmand Award for Best Spirits Book in the United States, and was a finalist for the 2015 PEN/E.O. Wilson Literary Science Writing Award. Adam is also the author of the 2021 book Full Spectrum: How the Science of Color Made Us Modern.

It's possible Adam is the only journalist who has attended both San Diego Comic-Con and the White House Correspondents Dinner. You can reach him via his website.