Amazon's 2025 Summer Beauty Event is officially live, along with some of the retailer's best deals on makeup, skincare, haircare, fragrances, and personal care we've seen all year. Among the long list of markdowns are plenty of editor-favorite brands like Laneige, CeraVe, Gucci, and more. Whether you need to stock up on a few products or refresh your entire skincare routine, now's the time to shop.
Each day of the Summer Beauty Event, Amazon is running special deals on certain product categories. On one day, you'll find the best makeup deals, while skincare or grooming might take the lead on the next. With deals rotating daily, planning out your shopping strategy is key. Here's a look ahead to what you can expect during the first week of the sale.
With so many editor-favorite brands and products on sale, you might be too overwhelmed to know what to add to your cart. Luckily, we're here to help. Read on to find the best Amazon Summer Beauty Event deals on products we recommend, including deals under $10. Keep in mind that the deals are updating daily, so prices are likely to change if you wait too long to shop.
Amazon Summer Beauty Event deals
Shaving and grooming deals
While this shaving kit doesn't contain many extras, it does offer Harry's beloved flex-hinge five-blade razor. It also includes five blade replacements, foaming shave gel, and a travel blade cover.
Gillette developed a razor that delivers heat directly to your face while you're shaving. It has 5 blades, a warming bar with two heat settings, and FlexDisc technology to contour your face and neck.
The Braun Series 7 is able to "read" the density of your beard, automatically adjusting its power to give you the closest shave possible.
The ConairMan Nose Hair Trimmer does a great job with not just nose hair but the rest of your face as well, letting you trim and shape your sideburns, mustache, or beard.
A design piece that functions as well as it looks, the Baxter of California Safety Razor is a safe choice for the guy who likes the finer things in life.
Usually skeptical of using a razor to shave around my bikini line, I was pleasantly surprised by the Venus for Pubic Hair & Skin Collection.
Shaving doesn't get any more straightforward than this. The Schick Hydro Silk Touch-Up Multipurpose Exfoliating Dermaplaning Tool is a disposable budget-friendly razor that's extremely easy to use.
This inventive device grasps hair from the root and comes with a complimentary tweezerette.
This vegan formula is an alternative to waxing that's suitable for sensitive skin. The wand allows the wax to glide on smoothly, while the Precision Stick is great for targeting specific, small, and hard-to-reach nooks and crannies.
This was our top pick for the best razor for the bikini line. Schick's Intuition Sensitive Care Razor is an all-in-one product with a built-in blade and removal gel, making your shave affordable and on-the-go friendly.
Fragrance deals
Created by the famous Spanish perfumer Alberto Morillas, Gucci Bloom is a complex tropical floral fragrance that is meant to be overpowering.
Marc Jacobs’ playful fragrance is a comforting floral scent of rhubarb and bright daffodil.
If it’s beauty and that joy you want to feel, this optimistic fragrance that smells of thousands of flowers, is the right pick.
With notes of apple blossom, poppy flower, Italian bergamont, and wood, this perfume by popstar Billie Eilish is an autumnal favorite.
If your nose follows slightly sweet and musky scents, this product is for you as the black opium awakens the senses. The Coffee Accord and Orange Blossom is mild, but also intense at the same, and perfect for evenings.
Gypsy Water is an ode to the beauty of Romani culture, its unique customs, intimate beliefs and distinguished way of living. The scent wakens a dream of a colorful lifestyle made of innate nomadism. Woody notes of pine needle and sandalwood associated to intense amber and fresh citrus evoke the fever of gypsy nights spent in the forest.
If you love the scent of flowers, this one is perfect for all occasions as it smells like a floral bouquet of cattleyas, sambac jasmine, freesia, and rose petals enriched by an addictive scent of patchouli and vanilla.
Soft and seductive, Armani’s My Way is a bright floral bouquet of tuberose and jasmine from India. It opens with a citrus embrace of Orange Blossom and Bergamot - reminding you of a summer day in a field of strawberries.
Inspired by the confidence and strength of polo players, this medium-intensity cologne creates the perfect earthy scent. It features woody and spicy notes of tobacco, leather, pine, and patchouli.
Just in time for summer, get three of Sol de Janeiro's tropical-inspired fragrances in this limited edition bundle. Includes Beijos de Sol with notes of peach and coconut milk, Carioca Crush with notes of crisp pear and cedarwood, and Summer e Amor with notes of orange flower and creamy almond.
Haircare deals
I would say this is definitely one of the more heavy-duty items on the list, and I mean that in a good way. It is truly a keratin treatment in a can that works to smooth and hold styles. It protects against heat up to 450-degrees, which is much hotter than most tools are set at, and will definitely keep your strands safe.
We wrote a piece comparing this to the Airwrap and were blown away by how a product that is nearly a tenth of the price could give the Airwap a serious run for its money.
The Dyson Airwrap may get all the hype for doling out salon-quality blowouts at home, but the Shark FlexStyle is another wonderful multi-styling tool, and it’s about half the price. The system comes with a powerful hair dryer and five attachments to help style hair with ease.
Loaded with nourishing, strengthening ingredients this shampoo works to keep your hair looking and feeling hydrated and healthy.
The built-in technology ensures the iron remains at 365°F, with heat distributed evenly throughout the plates, resulting in optimal results and preserved hair health.
This gentle, moisturizing formula softly lathers to cleanse your hair and scalp, removing build-up and dirt without stripping away moisture.
This blow dryer is especially great for folks with short hair thanks to its small barrel size (1.5 inches).
We love the T3 AirLuxe blow dryer and named it one of our best blow dryer picks of 2023. It’s great for quick-drying and will last you a long time.
Mielle Organics Rosemary Mint Scalp & Hair Strengthening Oil is the secret ingredient to hair growth that creators on TikTok can't stop raving about.
This in-shower gloss treatment instantly enhances shine and revives dry, damaged hair for a quick treatment.
From its temperature gauge to its ability to remember the last degree it was set to, this Hot Tools flat iron prioritizes heat control, so you don't have to.
Skincare deals
Infused with fountain plant and squalane, this face mask helps replenish skin’s water reserves for long-lasting hydration. Leave on overnight and wake up to skin that feels smooth, soft, and supple.
The Peter Thomas Roth Water Drench moisturizer delivers intense 72-hour hydration, making it a prime pick for those with severely dehydrated skin.
Protect against blue light and pollution with this vitamin C serum made with antioxidants from marine algae extract and green tea. Its gentle formula works for all skin types.
This fluid, lightweight SPF from Naturium leaves your skin glowing and protected all day with absolutely no white cast. Unlike other sunscreens that dry the skin out, this one contains nourishing ingredients like squalane to keep moisture in.
BHAs are a great place to begin if you're starting to add chemical exfoliants into your routine. With the addition of niacinamide, the BHA 4% Blackhead Power Liquid keeps skin clear and balanced.
The Mighty Patch Original patches do a great job of absorbing pus from pimples, resulting in noticeably smaller and less inflamed blemishes every time.
Known for hydrating skin and refreshing makeup, the Mario Badescu Facial Spray is made with aloe, herbs, and rosewater, and is suitable for all skin types. You can use it at a toner after cleansing or as a refresher for makeup.
Neutrogena Rapid Wrinkle Repair Retinol Oil Serum is a gentle-yet-effective alternative to traditional retinols that may be too harsh for sensitive skin.
Developed with dermatologists, this refreshing gel-cream formula - with 3 essential ceramides, our highest concentration of hyaluronic acid, and vitamin B5 - replenishes skin hydration while helping restore the protective skin barrier and improve the appearance of dry lines for instantly smoother, softer skin.
The Moisturizing Cream from Cetaphil is a hydrating moisturizer that is perfect for sensitive skin. It's rich yet fast-absorbing and delivers long-lasting hydration.
Oat is known to calm irritated and dry skin. The Nourishing Oat Face Cleanser hydrates and preserves the skin's barrier while leaving your skin feeling clean.
Coola’s Liplux Lip Balm is a favorite for its clear, non-greasy formula that’s full of vitamins and antioxidants. Plus, it uses mostly organic ingredients.
Makeup deals
Clinique's best-selling Black Honey Almost Lipstick has been a staple for years, and for good reason. The shade goes perfectly with any skin tone, and the sheer, balm-like formula melts into your skin to nourish the lips and elevate any makeup look with a subtle pop of color.
Compact in size, the Laneige Lip Glowy Balm is great to bring on the go. It offers all-day hydration and a slight glossy sheen.
If you're craving a subtle glow, this "glowtion" is the perfect tool for a sun-kissed highlight without glitter. Plus, it has over 30K rave reviews on Amazon.
Most Maybelline mascaras come in both waterproof and non-waterproof formulas. This product is great for someone with straight lashes that keep falling down, although the waterproof mascara is better at holding the curled lashes up for a long time. The non-waterproof mascara is better if you don’t want to lose 3 to 4 lashes each time you try to remove it with different types of cleansers.
This derm-approved foundation also acts as a color corrector, concealer, sunscreen, and hydrating serum — and with 32 shades to choose from, you’re sure to find your perfect match.
This skincare-makeup hybrid has a dermatologist-recommended formula and a weightless consistency. Its formula contains salicylic acid, making it a great choice for acne-prone skin.
If you love a glowy, lit-from-within look, you’ll be a quick fan of this liquid blush that comes in a foolproof squeeze tube. It's also available in 10 shades.
Anastasia Beverly Hills Brow Wiz is a staple for a reason. The super-slim pencil and fool-proof color selection make it easy to fill in brows with a natural-looking base of color or by drawing on individual hairs.
Urban Decay Primer Potion has an ideal texture to lock shadows in place for crease-free application on even the oiliest of eyelids. The long-lasting formula is also completely vegan.
Buildable and blendable, this cream blush has the perfect balm texture to nourish the skin and create the perfect sun-kissed look. It acts as both a blush and bronzer, so you'll have your makeup done in minutes.
As the name suggests, Easy Breezy Brow Gel will help you set your brows for 24-hour wear with just a few easy swipes. It's also infused with nourishing ingredients like biotin and argan oil.
When you need your lip color to last, you can't go wrong with this two-step liquid lipstick formula. Simply apply the color base, let it dry, and apply the gloss on top for 16-hour wear that won't budge or transfer.
Amazon Summer Beauty Event frequently asked questions
When does the Amazon Summer Beauty Event end?
The Amazon Summer Beauty Event went live on April 28 and will run until May 11, so you still have some time to shop. But remember that there are special deals happening each day of the sale, so you may want to be strategic about which days to shop.
Do I need to be a Prime member to shop the Amazon Summer Beauty Event?
You don't have to have a Prime membership to shop deals from the Amazon Summer Beauty Event. That said, Prime members can enjoy other perks like free shipping and delivery on all orders. If you're interested in signing up, learn more on Amazon's website.
Don't see what you're looking for here? Check out the full Amazon Summer Beauty Event for more deals.
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Disclosure: Written and researched by the Insider Reviews team. We highlight products and services you might find interesting. If you buy them, we may get a small share of the revenue from the sale from our partners. We may receive products free of charge from manufacturers to test. This does not drive our decision as to whether or not a product is featured or recommended. We operate independently from our advertising team. We welcome your feedback. Email us at reviews@businessinsider.com.
