Business Insider
Katie Notopoulos

Katie Notopoulos

Senior Correspondent, Tech and Business

Katie Notopoulos is a senior correspondent at Business Insider who writes about technology, business, and culture. She covers topics such as internet culture, big tech, retail, AI, digital parenting, and personal tech.

Previously, Katie was a tech reporter at BuzzFeed News and has written for The Atlantic, The New York Times, Fast Company, and MIT Technology Review. Based in New York, you can reach her by email knotopoulos@businessinsider.com or find her on Twitter. Bluesky, and Threads @katienotopoulos.

Some of her stories include:

Retail 2025-06-19T09:07:01Z
A person holding a skateboard with the Walmart logo

Wait, is Walmart cool now?

Walmart's always been the dorky cousin to oh-so-fashionable Target. That seems to be changing — for kids and adults. Is Walmart actually cool now?
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