Katie Notopoulos is a senior correspondent at Business Insider who writes about technology, business, and culture. She covers topics such as internet culture, big tech, retail, AI, digital parenting, and personal tech.
Previously, Katie was a tech reporter at BuzzFeed News and has written for The Atlantic, The New York Times, Fast Company, and MIT Technology Review. Based in New York, you can reach her by email knotopoulos@businessinsider.com or find her on Twitter. Bluesky, and Threads @katienotopoulos.
Some of her stories include:
You're might hate me for saying this, but I don't want my plain coffee to subsidize your eight pumps of caramel syrup at Starbucks!
Inflation is finally coming for toys, which have been really cheap for a long time. This could mean parents finally buy fewer of them.
Chase's Sapphire Reserve credit card became a millennial touchstone. I never got one when it first came out — and felt FOMO. Now I'm vindicated.
Walmart's always been the dorky cousin to oh-so-fashionable Target. That seems to be changing — for kids and adults. Is Walmart actually cool now?
Tech
2025-06-16T21:17:59Z
Meta has added a new warning before you can post to Meta AI's public feed. It comes after BI reported that people appeared to be posting accidentally.
Tech
2025-06-11T09:02:01Z
Mark Zuckerberg's Meta AI app has become the saddest place on the internet with its public feed of personal overshares.
Tech
2025-06-06T19:57:00Z
Roblox's "Grow A Garden" game is breaking popularity records. A 16-year-old created it. How did it blow up? I tried it myself.
Tech
2025-06-03T18:55:55Z
"LooksmaxxingGPT" is one of the top custom bots in ChatGPT's "Lifestyle" category. If you upload a photo, it will rate you — and suggest improvements.
Tech
2025-05-27T19:39:16Z
Solana's Accelerate conference in New York had been advertised with a controversial anti-woke video. I didn't know what to expect when I got there.
Tech
2025-05-22T19:39:20Z
I really hope OpenAI's new hardware doesn't make me talk to myself in public.
Tech
2025-05-21T09:31:01Z
Wall Street loves when companies boast about using AI. But customers hate it.
Tech
2025-05-17T09:23:01Z
Airbnb has an ambitious new plan to help you book anything. It's using celebs like Patrick Mahomes, but I'm not quite sure that makes sense.
Tech
2025-05-16T16:25:11Z
The TikTok "Chromebook challenge" trend encourages kids to jam items into laptops, causing smoke and fire.
Tech
2025-05-12T22:22:14Z
Temu and Shein weren't included in the tariff loosening, but they'll be OK.
I love Temu. I want it to continue! I got my last shipment with no extra Trump tariff fees. Here's what could happen the next time I place an order.
Food
2025-05-03T10:46:02Z
Starbucks knows you might want an afternoon snack with your coffee drink. So it's looking at adding a new menu. I visited — and have some ideas.
Tech
2025-05-01T19:53:12Z
Meta's new AI app has a public feed where people can choose to publicly share their conversations. Do I really want to see that?
Temu is using warehouses in the US to avoid those nasty import fees. I placed a new order. Maybe my love affair with cheap junk isn't over just yet.
Tech
2025-04-29T13:50:31Z
Romantic roleplay chatbots are only going to be a nightmare for Meta. Mark Zuckerberg should think whether he even wants to be in this risky business.
Tech
2025-04-26T15:34:55Z
Facebook is testing a downvote button, aiming to reduce spammy comments and allowing users to anonymously flag less useful content. Will it work?