Marketing leaders shared how their brands are leveraging AI to enhance consumer connections during BI's CMO Insider breakfast at Cannes Lions.
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Sumit Virmani, the CMO at Infosys, unpacks the brand's sports collaborations and how it used GenAI to co-create the Rafa Forever campaign with fans.
David Sandstrom, Klarna's CMO, discusses how showing up as a "consumer-friendly lifestyle brand" paved the way for growth.
Amazon is courting rivals like Apple as it looks to create a one-stop shop for TV. Antenna data shows it's now driving 25% of US streaming sign-ups.
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JPMorgan Chase CMO Carla Hassan unpacks how she and her team are incorporating AI for efficiency and growth.
Devon Asher produces video podcasts for influencers like Tana Mongeau and Trisha Paytas. He shared how he built his career and what his job is like.
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Video is transforming podcasting as consumers increasingly prefer watching their favorite hosts. It's also helping people build careers.
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Laura Jones, Instacart's CMO, shares how her team prepared for advertising at the Super Bowl and how the ad drove growth for the brand.
Jim Mollica, Bose's CMO and president of luxury audio, said "everybody is focused on how they are driving their business forward" at Cannes Lions.
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The reduction fell under Adam Smith, product and technology chief, and amounted to under 2% of the group.
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CMO Mark Weinstein discusses the live experience industry and how Hilton is leaning into travel trends with its new brands.
"Apple makes great ads" is a thing people used to say all the time. Now it keeps pulling its ads. What could be going on?
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Brad Audet, the CMO for Mazda Americas, said "the strength of brand has never been more important than it is right now."
Jamie Domenici, Klaviyo's CMO, discusses building long-term customer relationships. "You have to know every single interaction with them," she said.
Ad insiders break down how the FTC's order on Omnicom and Interpublic Group's merger could hurt some in the news industry.
5 min read
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Ex-DreamWorks exec Chris deFaria explained how he plans to use AI to help nurture social media-born franchises with venture backing.
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Jessica Jensen, the chief marketing and strategy officer at LinkedIn, discusses hiring trends, AI job search, and video sharing on the platform.
Jen Wilson, the CMO at Lowe's, discusses the brand's partnership with MrBeast and how it's using influencer marketing to connect with Gen Alpha.
Michael Lacorazza, US Bank's CMO, discusses the power of sports collaborations and the bank's recent lacrosse partnership.
TV news anchors want more flexibility to experiment on platforms like Substack. Networks have historically restricted talent from outside projects.
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Louise McEwen, McLaren Racing's CMO, talks about the brand's reinvention and how it is connecting with fans, new and old.
Esi Eggleston Bracey, the chief growth and marketing officer at Unilever, unpacks Dove's partnership with Crumbl. "That's culture to cart," she said.
Rachel Delphin, Twitch's CMO, shares how brands can engage different communities through the streaming platform. "Be a participant," she said.
Global chief consumer and marketing officer Jane Wakely discusses PepsiCo's recent partnerships and its plans to attract more young people to sports.
President and CMO Jackie Jantos discusses how Hinge builds products with its intended audiences and how the dating app has grown in recent years.
The huge attendance at Cannes Lions and jubilant mood among attendees suggested AI may not be decimating the ad industry.
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Zach Kitschke, Canva's CMO, discusses the Canva Create event and the brand's plan to show up in a local way across the world.
Lead CMO Gülen Bengi shares how Mars co-creates brand experiences with communities. "To remain iconic, we must always remain in motion," she said.
Mark Abraham, the global personalization leader at BCG, said "consent and security are paramount" in the age of GenAI.
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Ben Moore, BeReal's managing director, told BI how the app plans to reignite interest with new features and strategic marketing.
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Conny Kalcher, Zurich's group chief customer officer, discusses how AI can help simplify insurance language and improve customer connections.
Laurie Lam, the chief brand officer of ELF Beauty, discusses the "So Many Dicks" campaign and how purpose can power performance.
Ariel Kelman, the president and CMO at Salesforce, discusses AI agents and how they can support marketing and sales teams.
EVP of global brand advertising Jess Ling discusses AmEx's recent collaborations with "The White Lotus" and "The Bear."
Analysts size up Netflix's TF1 deal, which plays into its ad business and solidifies it as a one-stop shop for entertainment.
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Kelly Mahoney, Ulta Beauty's CMO, shares how she has stepped into her new role and helped Ulta Beauty show up in unexpected places.
Brian Irving, Lyft's CMO, shares how the company is reconnecting with its brand and innovating as it looks forward.
Musician and FYI.Ai platform founder will.i.am discussed AI's infancy, data privacy, and education's future at BI's CMO Insider breakfast in Cannes.
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Uber's ad business has hit a key $1.5 billion revenue run rate target. It's pitching bespoke ad formats and ways to target Uber users on other sites.
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Trump said he would pause enforcement of the law that would ban TikTok until mid-September as the company considers a sale or political resolution.
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Kofi Amoo-Gottfried, DoorDash's CMO, discusses the advertising tools designed to turn "intent into action" and drive conversions for small businesses.
Nicole Parlapiano, Tubi's CMO, said her team created a tight marketing plan but still had to be extremely nimble when preparing for the Super Bowl.
Alex Craddock, Citigroup's CMO, said the firm is embracing new forms of media, like podcasts, and hyperlocal storytelling for its marketing content.
Emily Ketchen, the CMO of Intelligent Devices at Lenovo, shares how AI technology can improve the sports fan experience for Formula 1.
Business Insider's 10th annual list of the most innovative CMOs includes big companies like Walmart and challengers like Milani Cosmetics.
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Nirav Tolia, Nextdoor's CEO, spoke to BI at the Cannes Lions ad festival as the social platform prepares to unveil a big redesign.
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