How millennials, Gen Z, and Gen X feel about sharing their location with friends and family is a reflection of how friendships evolve with age.
9 min read
"LooksmaxxingGPT" is one of the top custom bots in ChatGPT's "Lifestyle" category. If you upload a photo, it will rate you — and suggest improvements.
5 min read
The first grocery stores appeared in the 1920s and '30s. Large and full of products, they changed how Americans shopped for groceries.
16 min read
Good men are harder than ever to find. Which is good news for the good men who are actually out there.
12 min read
As we celebrate moms beyond Mother's Day, here are 15 vintage photos that show how motherhood has evolved in the past 100-plus years.
11 min read
Cardinals elected Robert Francis Prevost as pope, making him the first American to hold the title. He will be known as Pope Leo XIV.
Trump's tariff announcements have recently unsettled the financial markets, reminding some of the 1987 Black Monday financial crash.
4 min read
The 2025 Met Gala was inspired by menswear and Black dandyism. The latter style is a crucial part of Black culture and empowerment.
3 min read
ChatGPT's big mistake reminds me of what I learned from this novel: If you need support in critical moments, reach out to trustworthy humans. Not AI.
3 min read
FaceTime has become a public nuisance. When all the world's a screen, no place is safe.
7 min read
Google's AI Overviews still have some problems, like suggesting that "You can't lick a badger twice" is a real saying.
5 min read
Various suppliers are claiming on TikTok that they are the original manufacturers of designer bags.
I flew to South Korea for plastic surgery. I left feeling more insecure than ever.
16 min read
Roblox CEO David Baszucki discusses safety concerns as the gaming platform attracts 85 million daily users, with 40% under the age of 13.
7 min read
Your Instagram reels algorithm is the most revealing thing you can share. Now you can with a new feature called "Blend."
6 min read
Veronica Eicken focuses on keeping flexible ingredients and trusted tools on hand. She has a few quick techniques that make everything easier.
7 min read
Silly, risqué chain texts are being generated by AI bots. But some connoisseurs of the modern art form don't like it at all.
5 min read
For the 6-year-old crowd, the Cybertruck is an unproblematic symbol of awesome. It doesn't matter if Elon Musk's popularity is declining.
5 min read
When I was 20, I followed my fiancé to Mexico. Moving abroad completely uprooted my life and eventually had to admit I needed a divorce.
4 min read
Baby boomers seemed surprisingly involved in recent anti-Trump demonstrations. I asked someone who studies protests what might be going on.
5 min read
Creators say divine feminine energy can help people live more authentically, but its message sometimes gets watered down on social media.
7 min read
Corporate America is backing away from Pride amid the DEI backlash and the White House's war on diversity.
11 min read
China Miéville, known for his "new weird" fiction, said sci-fi is a reflection of the present rather than a road map to be followed.
4 min read
Adults are the world's fastest-growing group of toy buyers. They're collecting Lego, plush toys, Hot Wheels, Barbies, Sonny Angel figurines, and more.
The internet was flooded with Ghibli-esque photos after ChatGPT's image generator update this week.
3 min read
The Signal group chat with officials like Pete Hegseth talking about war is serious. It's also a view into texting styles. Turns out, I'm a JD Vance.
5 min read
Fantasy tabletop role-playing games like Dungeons & Dragons are booming. No longer just for nerds, they're now the hot new hangout.
11 min read
Here's how natural indigo is still grown and fermented in Japan, despite the fashion industry's dependence on synthetic dyes.
I moved to the UK years ago for a master's program in Scotland. My American upbringing didn't prepare me for the rain and subtle language differences.
4 min read
Arno Michaelis was in neo-Nazi groups for seven years. He discusses how the Nazi ideology has spread across the US.
Streaming apps like Netflix, YouTube TV, and Amazon Prime all have different ways to turn on captions. It's so confusing! We need to standardize this.
6 min read
The best-dressed stars at the 2025 Oscars included Halle Berry, Cynthia Erivo, and more. See the top celebrity outfits at the 97th Academy Awards.
The Starbucks menu had gotten out of hand. It made a good decision to whack 13 drinks. And I say this as someone who's made Frappuccinos as a barista.
3 min read
Billy McFarland came under public scrutiny when his Fyre Festival fell apart in 2017. Despite the controversies around the event, he wants another go.
6 min read
Readers shared their takes on DOGE's controversial request for accomplishment lists — many saw potential benefits, despite concerns about tactics.
5 min read
Elon Musk is asking federal workers to list five things they did in the past week. What if you were asked this at work? What would you say? Tell us.
3 min read
In this Saturday edition of Business Insider Today, we are breaking down how the NBA can improve its All-Star weekend.
6 min read
MrBeast told a podcast host that success meant sidelining his mental health. Experts say this approach can lead to burnout and other risks.
4 min read
Recipes written by AI are all over Facebook. Some people are making the food — with mixed results. I made one of the dishes. Here's what I thought.
6 min read
In this Saturday edition of BI Today, we're celebrating Presidents' Day weekend in style.
6 min read
Cheerios and Wheaties are pumping up the protein. It's all part of a big vibe shift I've noticed lately with health trends, fueled by social media.
4 min read
Jess Evans wanted to combat dating app culture with real-life events, so she founded Bored of Dating Apps to help singles form deeper connections.
5 min read
Movie theaters would have to post the "real" time a movie starts under a state lawmaker's bill. He's tired of sitting through all those trailers.
3 min read
I have to know about two podcasters arguing about a broken chair, so now you do, too.
3 min read
Seeing what videos your friends have liked can be great, or embarrassing. If you're using Instagram Reels, be warned when you hit the "like" button.
4 min read
TikTok might be gone — but its effects have changed us forever. Whatever happens to the app, the TikTokification of American life is here to stay.
4 min read
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