Video is transforming podcasting as consumers increasingly prefer watching their favorite hosts. It's also helping people build careers.
6 min read
Apple is rolling out "F1," a big-budget racing movie starring Brad Pitt. It could do well. But I still don't understand why Apple makes movies at all.
4 min read
Exclusive
The reduction fell under Adam Smith, product and technology chief, and amounted to under 2% of the group.
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Sales of Logan Paul and KSI's Prime drink fell in the UK. Last year, a series of lawsuits indicated that the once buzzy brand may be in trouble.
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Business Insider spoke with nine VC investors about what buzzy consumer social startups are on their radars.
7 min read
Ad insiders break down how the FTC's order on Omnicom and Interpublic Group's merger could hurt some in the news industry.
5 min read
Exclusive
Ex-DreamWorks exec Chris deFaria explained how he plans to use AI to help nurture social media-born franchises with venture backing.
4 min read
The Netflix vs YouTube rivalry could get more intense. Wells Fargo analyst Steven Cahall says Netflix should embrace short-form video.
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TV news anchors want more flexibility to experiment on platforms like Substack. Networks have historically restricted talent from outside projects.
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Kevin Mayer said producing high-quality TV and movies is so expensive now that using AI can only help so much.
2 min read
Rachel Delphin, Twitch's CMO, shares how brands can engage different communities through the streaming platform. "Be a participant," she said.
President and CMO Jackie Jantos discusses how Hinge builds products with its intended audiences and how the dating app has grown in recent years.
The huge attendance at Cannes Lions and jubilant mood among attendees suggested AI may not be decimating the ad industry.
6 min read
Exclusive
Ben Moore, BeReal's managing director, told BI how the app plans to reignite interest with new features and strategic marketing.
3 min read
F1 CEO Stefano Domenicali said viewers are "attracted" to sporting drama and it helps keeps audiences engaged.
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TikTok now has until September to find a new owner in order to meet the requirements of a divest-or-ban law.
3 min read
Exclusive
Cerca, a new dating app, wants to help singles go on dates with "mutuals, not strangers." It recently raised funds from Corazon Capital.
5 min read
Analysts size up Netflix's TF1 deal, which plays into its ad business and solidifies it as a one-stop shop for entertainment.
3 min read
Stefano Domenicali, CEO of Formula 1, says exercise and team support, are key to staying calm and handling stressful situations.
3 min read
Uber's ad business has hit a key $1.5 billion revenue run rate target. It's pitching bespoke ad formats and ways to target Uber users on other sites.
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Peyton Manning has moved from behind center to behind the camera. The Hall of Famer told BI about the keys to his success with Omaha Productions.
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Trump said he would pause enforcement of the law that would ban TikTok until mid-September as the company considers a sale or political resolution.
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Nicole Parlapiano, Tubi's CMO, said her team created a tight marketing plan but still had to be extremely nimble when preparing for the Super Bowl.
Media execs are betting on AI to jump-start their businesses. Here are the most intriguing use cases, from automated captions to video thumbnails.
5 min read
Business Insider's 10th annual list of the most innovative CMOs includes big companies like Walmart and challengers like Milani Cosmetics.
30 min read
Nirav Tolia, Nextdoor's CEO, spoke to BI at the Cannes Lions ad festival as the social platform prepares to unveil a big redesign.
4 min read
YouTubers are starting to develop scripted shows, as Hollywood mines social media for creator talent.
6 min read
Advertising's future will be on display at the Cannes Lions ad festival this year as execs tackle the rise of AI, data, and agency shifts.
5 min read
Youth sports investment is rising, with venture capital and private equity coming into the space. But, concerns about professionalization and costs persist.
4 min read
New York City is experiencing a consumer tech renaissance, attracting startups and investors. The Bay Area still leads in venture funding.
9 min read
Adam Mosseri, the head of Instagram, said users will soon be able to post silently without informing their followers, and rearrange their grids.
2 min read
DraftKings' responsible gaming chief thinks the industry has become a "target." She wants to change the conversation.
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Disney and Universal sued AI image-generator Midjourney, alleging copyright infringement. They gave side-by-side comparisons as examples.
2 min read
Netflix's "Dept. Q" is a hit. Scott Frank is behind it. But if he were to start all over, he tells BI's Peter Kafka he'd pick a different industry.
8 min read
The New York Times responded to the dismissal of Justin Baldoni's case, and lawyers weighed in on the lawsuit's wider media impact.
6 min read
Moments Lab laid out how it's using AI to help Hollywood giants and other media companies make videos.
8 min read
A new WPP Media forecast predicts creator ad revenue will overtake studios and media companies in ad revenue this year.
2 min read
TikTok's top star, Khaby Lame, was briefly detained by US Immigration and Customs Enforcement (ICE) before voluntarily leaving the country.
2 min read
Exclusive
A leaked document shows how TikTok and ByteDance guide some managers on executing performance reviews, including avoiding personal biases.
4 min read
Meta will start testing in-app DMs on Threads in three markets: Hong Kong, Thailand, and Argentina. It's a feature users have been asking for.
3 min read
Paramount is laying off 3.5% of its US workforce. Its leaders sent a memo to workers describing the rationale for the cuts.
3 min read
Creator and influencer startups used these pitch decks to raise millions from VCs and other investors.
5 min read
Netflix co-CEO Ted Sarandos believes AI will reduce the cost of making films and TV but will not replace the input of human creators.
2 min read
With Mark Read stepping down as WPP CEO this year, speculation is mounting about the internal candidates who might be considered for the top job.
5 min read
Warner Bros. Discovery is splitting up after just over three years, and Wall Street is cheering. The spinoff will create a slew of new questions.
4 min read
Would you like to own CNN, TNT, and the Discovery Channel? Warner Bros. Discovery owns them now — but wants to get rid of them.
3 min read
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