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This startup is taking a new approach to building celebrity brands. Read the pitch deck it used to raise $5M.
VO/D has been developing celebrity brands. It started with freeze-dried candy before moving into the protein and supplements category.
4 min read
I struggled to land a job in LA, until I started producing video podcasts for influencers
Devon Asher produces video podcasts for influencers like Tana Mongeau and Trisha Paytas. He shared how he built his career and what his job is like.
5 min read
Video podcasting is surging and creating much-needed work in Hollywood
Video is transforming podcasting as consumers increasingly prefer watching their favorite hosts. It's also helping people build careers.
6 min read
Apple's 'F1' is yet another big-budget, big-screen movie. I'm not sure why Apple keeps making them.
Apple is rolling out "F1," a big-budget racing movie starring Brad Pitt. It could do well. But I still don't understand why Apple makes movies at all.
4 min read
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Disney laid off staff as it rebalances product, tech resources
The reduction fell under Adam Smith, product and technology chief, and amounted to under 2% of the group.
2 min read
Logan Paul's Prime sales plummet in a key market as the once-popular drink has growing pains
Sales of Logan Paul and KSI's Prime drink fell in the UK. Last year, a series of lawsuits indicated that the once buzzy brand may be in trouble.
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Meet 19 startups in social networking, dating, and AI that investors have their eyes on
Business Insider spoke with nine VC investors about what buzzy consumer social startups are on their radars.
7 min read
Why the FTC's new political clampdown could send ad dollars fleeing from news
Ad insiders break down how the FTC's order on Omnicom and Interpublic Group's merger could hurt some in the news industry.
5 min read
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A former DreamWorks president just raised $11.6M to build franchises using AI
Ex-DreamWorks exec Chris deFaria explained how he plans to use AI to help nurture social media-born franchises with venture backing.
4 min read
Netflix should embrace short-form video and take on YouTube, a Wall Street analyst says
The Netflix vs YouTube rivalry could get more intense. Wells Fargo analyst Steven Cahall says Netflix should embrace short-form video.
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Substack is the new buzzword as TV anchors look to their next deals
TV news anchors want more flexibility to experiment on platforms like Substack. Networks have historically restricted talent from outside projects.
6 min read
A former Disney exec says peak TV is over, and there's only so much AI can do to help
Kevin Mayer said producing high-quality TV and movies is so expensive now that using AI can only help so much.
2 min read
Twitch CMO Rachel Delphin talks brand building with streamers
Rachel Delphin, Twitch's CMO, shares how brands can engage different communities through the streaming platform. "Be a participant," she said.
President and CMO Jackie Jantos talks Hinge's 'with, not for' product strategy
President and CMO Jackie Jantos discusses how Hinge builds products with its intended audiences and how the dating app has grown in recent years.
AI and sports were hot topics at the ad industry's Cannes Lions bash. Just don't mention 'brand safety.'
The huge attendance at Cannes Lions and jubilant mood among attendees suggested AI may not be decimating the ad industry.
6 min read
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How BeReal plans to recapture its 2022 viral moment
Ben Moore, BeReal's managing director, told BI how the app plans to reignite interest with new features and strategic marketing.
3 min read
F1 CEO says drivers are its 'protagonists' and drama is good for business
F1 CEO Stefano Domenicali said viewers are "attracted" to sporting drama and it helps keeps audiences engaged.
2 min read
Trump gives TikTok 90 more days to avoid a US ban
TikTok now has until September to find a new owner in order to meet the requirements of a divest-or-ban law.
3 min read
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A new dating app made by college students uses mutual friends to match you. Read the pitch deck it raised $1.6M with.
Cerca, a new dating app, wants to help singles go on dates with "mutuals, not strangers." It recently raised funds from Corazon Capital.
5 min read
Netflix is looking more like the cable model it used to say was doomed
Analysts size up Netflix's TF1 deal, which plays into its ad business and solidifies it as a one-stop shop for entertainment.
3 min read
F1's CEO says the job comes with 'no holiday.' He explains how he stays calm under pressure.
Stefano Domenicali, CEO of Formula 1, says exercise and team support, are key to staying calm and handling stressful situations.
3 min read
Uber is getting advertisers to pay for your next ride
Uber's ad business has hit a key $1.5 billion revenue run rate target. It's pitching bespoke ad formats and ways to target Uber users on other sites.
3 min read
Peyton Manning shares how he's built a $750 million TV juggernaut by appealing to Middle America
Peyton Manning has moved from behind center to behind the camera. The Hall of Famer told BI about the keys to his success with Omaha Productions.
4 min read
Will TikTok be banned? Here are the latest details on the app's legal fight to stay in the US and Trump's options
Trump said he would pause enforcement of the law that would ban TikTok until mid-September as the company considers a sale or political resolution.
7 min read
Tubi CMO Nicole Parlapiano shares how her team prepared to livestream the Super Bowl
Nicole Parlapiano, Tubi's CMO, said her team created a tight marketing plan but still had to be extremely nimble when preparing for the Super Bowl.
Will AI kill TV or make it smarter? Media execs share 5 key ways the industry is transforming
Media execs are betting on AI to jump-start their businesses. Here are the most intriguing use cases, from automated captions to video thumbnails.
5 min read
The 25 most innovative CMOs of 2025
Business Insider's 10th annual list of the most innovative CMOs includes big companies like Walmart and challengers like Milani Cosmetics.
30 min read
Nextdoor's CEO explains the 'ideological' reason he won't cut licensing deals with AI companies
Nirav Tolia, Nextdoor's CEO, spoke to BI at the Cannes Lions ad festival as the social platform prepares to unveil a big redesign.
4 min read
Why YouTube is trying to replace your favorite TV shows
YouTubers are starting to develop scripted shows, as Hollywood mines social media for creator talent.
6 min read
Farewell to the 'Mad Men' era: Advertising's biggest bash of the year will showcase the industry's seismic changes
Advertising's future will be on display at the Cannes Lions ad festival this year as execs tackle the rise of AI, data, and agency shifts.
5 min read
Youth sports have become a hot area of investment — and it's prompted a fresh set of concerns
Youth sports investment is rising, with venture capital and private equity coming into the space. But, concerns about professionalization and costs persist.
4 min read
Why consumer tech founders are falling in love with the city that never sleeps
New York City is experiencing a consumer tech renaissance, attracting startups and investors. The Bay Area still leads in venture funding.
9 min read
Instagram is throwing shy and indecisive users a lifeline with a new update
Adam Mosseri, the head of Instagram, said users will soon be able to post silently without informing their followers, and rearrange their grids.
2 min read
The gambling industry has a reputation problem. Here's how DraftKings' responsible gaming chief is approaching it.
DraftKings' responsible gaming chief thinks the industry has become a "target." She wants to change the conversation.
6 min read
Disney says these images show how Midjourney steals its characters
Disney and Universal sued AI image-generator Midjourney, alleging copyright infringement. They gave side-by-side comparisons as examples.
2 min read
Netflix hitmaker Scott Frank on Hollywood: 'People are afraid now.'
Netflix's "Dept. Q" is a hit. Scott Frank is behind it. But if he were to start all over, he tells BI's Peter Kafka he'd pick a different industry.
8 min read
The NY Times called out other news orgs for settling 'baseless claims' after its Baldoni libel case win
The New York Times responded to the dismissal of Justin Baldoni's case, and lawyers weighed in on the lawsuit's wider media impact.
6 min read
This startup raised $24M to help Hollywood use AI to save time and money. Read its pitch deck.
Moments Lab laid out how it's using AI to help Hollywood giants and other media companies make videos.
8 min read
2025 is the year creator platforms will drive more ad revenue than old media, a new WPP forecast says
A new WPP Media forecast predicts creator ad revenue will overtake studios and media companies in ad revenue this year.
2 min read
TikTok's biggest star has left the US after ICE detained him for overstaying his visa
TikTok's top star, Khaby Lame, was briefly detained by US Immigration and Customs Enforcement (ICE) before voluntarily leaving the country.
2 min read
Exclusive
Leaked TikTok doc reveals how it scores employee performance
A leaked document shows how TikTok and ByteDance guide some managers on executing performance reviews, including avoiding personal biases.
4 min read
At long last, Meta will let you send DMs on Threads. But there's a catch.
Meta will start testing in-app DMs on Threads in three markets: Hong Kong, Thailand, and Argentina. It's a feature users have been asking for.
3 min read
Paramount is laying off 3.5% of its US workers. Read the memo its leadership sent to staff.
Paramount is laying off 3.5% of its US workforce. Its leaders sent a memo to workers describing the rationale for the cuts.
3 min read
Read the pitch decks from these 43 creator-economy startups that helped them raise millions of dollars
Creator and influencer startups used these pitch decks to raise millions from VCs and other investors.
5 min read
Netflix's Ted Sarandos says AI will make it cheaper to tell epic stories — and won't kill creativity
Netflix co-CEO Ted Sarandos believes AI will reduce the cost of making films and TV but will not replace the input of human creators.
2 min read
5 WPP execs who insiders say could be top candidates to become the ad giant's next CEO
With Mark Read stepping down as WPP CEO this year, speculation is mounting about the internal candidates who might be considered for the top job.
5 min read
David Zaslav just threw in the towel on his WBD experiment — and Wall Street is thrilled
Warner Bros. Discovery is splitting up after just over three years, and Wall Street is cheering. The spinoff will create a slew of new questions.
4 min read
Warner Bros. Discovery doesn't want its cable channels like CNN anymore. Who does?
Would you like to own CNN, TNT, and the Discovery Channel? Warner Bros. Discovery owns them now — but wants to get rid of them.
3 min read