Starbucks is going full 'guac is extra' mode. Frankly, it's time.
4 min read
Americans are looking to stock up on gas masks, emergency meal kits, and power banks as anxiety builds
Search interest is up for items that offer a sense of security in uncertain times — and Americans seem to have a lot on their minds.
5 min read
How 15 major brands changed their approach to Pride Month this year
Some major brands withdrew or scaled back their support for Pride events across the nation.
9 min read
Louis Vuitton traded drama for quiet luxury with Pharrell Williams' latest menswear line
Louis Vuitton's new men's line, with neutral tones and simple silhouettes, swapped spectacle "for clarity and purpose," a luxury professor told BI.
4 min read
Exclusive
Notice a red sticker on a Dollar Tree item? It means the price is going up
Dollar Tree is raising prices to $1.50 on some items that used to cost $1.25. Employees are putting red stickers over items to note the change.
3 min read
Amazon is taking on Walmart's rural dominance with its latest delivery push
Amazon is adding more than 4,000 "smaller" communities to its same-day and next-day delivery coverage — a move that challenges Walmart.
3 min read
Toy prices are finally rising — after being so low for so long. That inflation could be a good thing.
Inflation is finally coming for toys, which have been really cheap for a long time. This could mean parents finally buy fewer of them.
4 min read
The list of major companies laying off staff this year including Bumble, Morgan Stanley, Disney, and Meta
Layoffs have hit companies from Disney to Meta to Intel this year amid a backdrop of cost-cutting and technological change.
23 min read
I shopped at Walmart and Target to compare their Pride Month collections. They weren't easy to find.
Walmart and Target are keeping most of their Pride Month merchandise online instead of in stores.
5 min read
I tried on shapewear from Skims and Spanx. I had no trouble picking my favorite — and it was half the price of its competitor.
I tried on high-waisted shapewear from Skims and Spanx under the same dress. I was impressed by how comfortable, supportive, and affordable one was.
4 min read
People are freaking out over the new $795 Chase Sapphire Reserve card. I never got one — and I'm finally vindicated
Chase's Sapphire Reserve credit card became a millennial touchstone. I never got one when it first came out — and felt FOMO. Now I'm vindicated.
4 min read
The price of your regular Starbucks order could be about to change — if you load up on add-ons like syrups or matcha
Starbucks is changing how it charges for custom add-ons to drinks such as extra matcha powder and pumps of syrup.
2 min read
Logan Paul's Prime sales plummet in a key market as the once-popular drink has growing pains
Sales of Logan Paul and KSI's Prime drink fell in the UK. Last year, a series of lawsuits indicated that the once buzzy brand may be in trouble.
4 min read
Exclusive
DTC bedding brand Parachute Home closes 19 stores: 'We overreached,' CEO says
Parachute Home shifts focus from brick-and-mortar by closing 19 stores and emphasizes ecommerce and retail partnerships.
3 min read
20 of the highest-paid entry-level retail jobs in the US, from ALDI to Aritzia
These are the highest and best-paying retail jobs you can find now, according to Glassdoor data on hourly wages of companies in the US.
4 min read
For the last 5 summers my family has enjoyed a $700 pool from Costco. It's one of the best purchases we've ever made.
An in-ground pool wasn't in our budget so we spent $700 on a boxed option from Costco. Five summers later, we're still thrilled with our choice.
4 min read
This AI security tech alerts store staff if it thinks you're trying to steal something
Paris-based AI startup Veesion has developed a gesture recognition algorithm that uses behavior rather than appearances to predict shoplifting.
4 min read
I used to work at Hermès. I saw customers make the same 5 mistakes — especially when trying to get a coveted Birkin.
As a former Hermès employee, I've seen customers make the same mistakes, especially when trying to get access to high-ticket things like a Birkin bag.
4 min read
8 status symbols that last a lifetime, from Herman Miller chairs to the royal family's jacket of choice
From a Rolex watch to a Herman Miller chair, stylists and designers explain why these 'Buy It for Life' products are worth investing in.
6 min read
Labubu's parent company's stock is down after China issued a warning on a lucrative sales strategy
A Chinese state-run news outlet warned that children could get hooked on spending money on mystery toys, which Pop Mart is known for.
2 min read
Gap's CEO: We're done bombarding you with promotions
Gap's CEO on what the retailer got wrong in the past — and his plan to revitalize it.
4 min read
The luxury market is poised for a big slowdown, but there are some areas where people are still willing to splurge
Spending on luxury travel experiences could help offset the industry's slowdown and generate demand from Gen Z, according to Bain.
3 min read
Costco has 3 ways to shop without a membership, but the math still favors paying the fee
Although there are workarounds to avoid paying the annual fee, additional costs and hassles quickly exceed the $65 basic membership price.
4 min read
Wait, is Walmart cool now?
Walmart's always been the dorky cousin to oh-so-fashionable Target. That seems to be changing — for kids and adults. Is Walmart actually cool now?
6 min read
Din Tai Fung's co-CEOs talk legacy, TikTok virality, and the art of making Americans fall in love with dumplings
Aaron and Albert Yang, the grandsons of Din Tai Fung's Taiwanese founder, spoke to BI about duty and what it takes to keep the business thriving.
5 min read
I tried chicken tenders from 13 fast-food chains and ranked them from worst to best
We compared chicken tenders from 13 fast-food chains, from McDonald's and Chick-fil-A to Taco Bell.
11 min read
Chobani's founder says the Make America Healthy Again movement's ingredient crackdown poses a big risk for food makers
Chobani's founder, Hamdi Ulukaya, says the Make America Healthy Again movement's ingredient crackdown could create problems for food companies.
3 min read
Lowe's CEO says young workers should stay away from the corporate office and close to the cash register
Lowe's CEO Marvin Ellison said careers in skilled trades and customer-facing roles could help workers remain relevant in the age of AI.
2 min read
Sneaker loafers, a hot new shoe trend, toe the line between fashionable and geriatric
The trend mashes chunky sneakers with formal loafers, creating a comfortable, if geriatric-looking, office-ready sneaker.
3 min read
Platinum draws fresh interest from China's jewelers as gold prices test buyers' wallets
Gold jewelry consumption in China tanked nearly 27% in the first quarter of 2025 from a year ago, according to the China Gold Association.
4 min read
Amazon CEO tells employees to expect cuts to white-collar jobs because of AI
Amazon CEO Andy Jassy in a Tuesday statement said that generative AI is changing the way we work, and will soon lead to job cuts across the company.
3 min read
McDonald's was ranked the biggest restaurant chain in the US. Here are the other chains that topped the list.
Technomic ranked the biggest fast-food, fast-casual, and casual-dining chains in the US.
3 min read
Amazon's Prime Day will be twice as long this year as tariffs push shoppers to look for deals
Amazon's Prime Day will last four days in July, twice as long as it was last year. The sale will include deals every five minutes at its peak.
2 min read
Meet the new CEO of Gucci's parent company, who has a big turnaround job ahead
Gucci parent, Kering, appointed Renault's former CEO, Luca de Meo, as its chief executive, as the company struggles to improve its weak performance.
3 min read
Costco tests the waters with a stand-alone gas station for members
Costco is planning to build a 40-bay gas station on the site of a former Bed Bath & Beyond store, two miles from its nearest warehouse.
3 min read
I shopped at Costco to see if the store has raised prices due to tariffs. Here are the biggest changes I noticed.
Some retailers are raising prices because of President Donald Trump's sweeping "reciprocal" tariffs. Costco is taking a different approach.
6 min read
I never understood why my grandmother loved Sam's Club. Once I got a membership, my view on grocery shopping changed.
When my grandmother died, I finally got a Sam's Club membership. Bulk buying has saved me money, and I love grocery shopping now.
4 min read
We visited 3 Target stores across the US for clues as to why the retail chain is struggling
We visited three Target stores across the US to get a sense of what the retail chain could be doing better as sales growth stalls.
8 min read
K-pop's biggest stars are showing off their blind box pulls and fueling the Labubu frenzy that's taking over South Korea
Seventeen's vocalist posted a picture kissing his pink Labubu, and the band is touting their custom dolls.
3 min read
I've saved hundreds of dollars by scoring second-hand items. The trick is hunting in the right neighborhoods.
I'm always on the hunt for free and low-cost secondhand items. The trick is hunting in the right neighborhoods and keeping an eye out for freebies.
4 min read
Economic anxiety or not, Americans are still prioritizing Euro summer travel
In this Saturday edition of Business Insider today, we are talking about why Euro summer travel is still all the rage.
6 min read
I own a grocery store. A big supplier outage revealed problems with our food system that customers rarely see.
Linda Gommel has run Lucerne Valley Market and Hardware for decades, and UNFI's cyberattack has disrupted supply chains at her store.
4 min read
Sunglasses are getting cooler this summer. 7 men shared their favorite pairs.
Brands like Cartier and Ferragamo are making some of men's favorite sunglasses for this summer. The most popular pairs are translucent and tinted.
4 min read
'Absolute nightmare': Costco workers are worried about the return of early store hours
Costco will start opening its doors to Executive members at 9 a.m. on June 30 — a change that some workers aren't looking forward to.
3 min read
Gen Z shoppers are loving Google right now. That could be bad news for Amazon.
Despite fears of becoming 'Grandpa Google,' the company is a hit with younger shoppers — thanks to new AI features.
2 min read
Barbie might get a brain — powered by OpenAI
Barbie's going AI. Mattel, the company behind Barbie and Hot Wheels, is teaming up with OpenAI to build AI-powered toys.
2 min read
I called Klarna's new AI doppelganger of its CEO. Here's what it said about why humans are necessary at work.
I asked an AI chatbot based on Klarna's CEO to share its views on artificial intelligence.
4 min read
I tried on wedding guest dresses at Gap, Banana Republic, and Old Navy. The one on the clearance rack really won me over.
I tried on wedding guest dresses at Gap, Old Navy, and Banana Republic. They were all nice, but one really stood out as the best value.
5 min read
I used to work at Dollar Tree. There are 9 things I still buy there all the time.
I used to work at Dollar Tree, and I still love shopping there on a budget. The best things I buy include cards, air-fryer liners, & dog waste bags.
4 min read